Exploring the Design of Hospital Customer Relationship Management System

Abstract

At present, linking "Internet+" technology and medical services have brought great convenience to people's life, connecting patients and medical personnel through the Internet to enjoy convenient and quality medical services anytime and anywhere. Adhere to the concept of "patient-oriented", study the actual application of the hospital's customer relationship management system, ensure that medical services are standardized and in place, improve patients' satisfaction with medical services and loyalty to the hospital, improve the relationship between patients and medical staff, so that the hospital can provide better services and enhance competitiveness.