The era of omni media is arriving, due to the rise in popularity of short video platforms such as Tik Tok and Kwai. When audiences’ interests are constantly changing, documentary production is bringing in a new possibility for reform. This article uses the documentary “At thirty, a man should be independent” as an example to discuss transition thinking and effective development methods in the new media culture, with the aim of contributing to the transformation of promotion channels and innovation of new era documentaries.
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