Culturological Interpretation of the Protection and Development of Intangible Cultural Heritage under the Background of Creative Industries—— Taking Nanjing Baiju and Sardinian Pastoral Songs as Examples

Abstract

The creative industry is an important path for the development of culture and art in modern society. The core of the creative industry is culture and artistic creativity. The protection and development of cultural heritage and creative industry are inseparable. This paper will analyze the protection and development of the two types of intangible cultural heritage in China and the West with creative industries as the backdrop, and try to analyze it from a culturological perspective.